Both the USA and Showtime networks seem to have hired the same minimalist advertising agency, with Showtime's Dexter slogans over the years being: "Takes life. Seriously." And, "Killer. Dad." Along with the Californication ads this year which read: "Sex. Appeal."
Whatever agency this is that only makes ads using slogans under 5 words long and baed on punctuation based puns, has assumedly also been behind such USA show slogans as, "Partners in Crime. (Solving)" which is something of a game changer for these punctuation pun ads since it uses the new element of parentheses.
But I think the pun that takes the cake this years is the ad to the left for fairly legal, which carries the slogan: "Less Lawyer. More Actress Whom You Want to Ogle."
The main reason I choose to present you with this ad out of the variety of similar punctuation driven ads, is that I wanted to note that I would bet money that USA wanted to call this show Barely Legal before discovering that Larry Flynt wanted too much money to license out that name.
Whatever agency this is that only makes ads using slogans under 5 words long and baed on punctuation based puns, has assumedly also been behind such USA show slogans as, "Partners in Crime. (Solving)" which is something of a game changer for these punctuation pun ads since it uses the new element of parentheses.
But I think the pun that takes the cake this years is the ad to the left for fairly legal, which carries the slogan: "Less Lawyer. More Actress Whom You Want to Ogle."
The main reason I choose to present you with this ad out of the variety of similar punctuation driven ads, is that I wanted to note that I would bet money that USA wanted to call this show Barely Legal before discovering that Larry Flynt wanted too much money to license out that name.
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