Sunday, December 11, 2011

Daily Show adds opening credits to their commercial breaks

I was too busy laughing at this to get a screen capture, but a Chevy Sonic car ad came up during the commercials on dailyshow.com and it showed the title card (with the 7 second count down in the corner and beeps at each second) which ad agencies put in front of their ads. Thanks to this, I momentarily knew the name of the ad agency with created that ad where the drop a Chevy Sonic out of a plane (assumedly the same guys behind the Danny Glover film "Operation Dumbo Drop"), as well as the director and the ad's official title. I don't actually remember any of these details, since It only appeared for seven seconds, and I was too busy laughing uncontrollably at the fact that this title card was playing as part of an ad on a website owned by Viacom, one of the largest media companies in the world,  who should in theory have figured out how to play ads properly by now. If you are watching the Daily Show and something like that comes up be sure to let me know.

This probably doesn't amuse anyone else as much as it amuses me, but that is probably true of most of the stuff I post here.


Here is the ad in question:



It clearly is a very effective ad for a car, since you can barely see the shape or styling of the car with it spinning and all the lens flares, and they never mention any features or its price or how it handles. But if you are planning on buying a car based on its ability to fall out of a plane, boy howdy does Chevy have a car for you.

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