Drive Your Fiat to Mexico!

There is this awesome billboard just north of Madison Square Garden on 8th avenue that is still hand painted.
It's cold in New York today so, so I guess the billboard painters got started but all their brushes froze solid inside of their paint buckets so they abandoned the project and got back to Serwin-Williams to defrost their paintcicles.
The result is the ad you see here that is 90 percent for vacationing in Mexico, but with a Fiat logo.
Or maybe between the drug cartel violence in Mexico and Fiat's notorious tendency for their cars to break down and/or catch fire, this ad is just an ad for items you could purchase that would result in your likely grizzly death.