This ad is another one that I'm putting up more for the work of the actor than for the genius of the ad copy. But since the actor is Kevin Bacon, and the character he plays in this is the world's biggest Kevin Bacon fan, the ad copy could have just consisted of a cocktail napkin with the words "Kevin bacon talks" scribbed on it and Mr. Bacon still would have found a way to make it awesome.* Actually, watching the commercial again, I think that actually may have been all the guidance they gave Mr. Bacon. Unrelatedly, if you haven't seen Kevin Bacon's film The Woodsman, for my money its tied with In the Bedroom for best drama film of the aughts.
*For the record, and I know this was like a decade ago and no one cares, but piss off its my site, I thought out of the actors in Mystic River, Kevin Bacon most deserved an Oscar. Tim Robbins did a great job but had a really showy role to work with (though Robbins is an awesome actor). I really can't explain how Sean Penn won for Mystic River even though he played the exact same damn role he has for the last 15 years. If they really wanted to give Penn an Oscar that year, they should have given him a retroactive one for his work in Fast Times at Ridgemont High.