Its simple, but effective, proof that ads don't have to be hugley complex or mind blowing to be good. They just need to make me want the product while being clever enough that the consumer remembers it.
Look at the subway 5 dollar footlongs song. They probably spent downwards of 7 minutes wrtiing that whole song, and it was a huge success. The slogan is now being used for something like the 4th year in a row.
(sent via cell phone)