Whatever agency this is that only makes ads using slogans under 5 words long and baed on punctuation based puns, has assumedly also been behind such USA show slogans as, "Partners in Crime. (Solving)" which is something of a game changer for these punctuation pun ads since it uses the new element of parentheses.
But I think the pun that takes the cake this years is the ad to the left for fairly legal, which carries the slogan: "Less Lawyer. More Actress Whom You Want to Ogle."
The main reason I choose to present you with this ad out of the variety of similar punctuation driven ads, is that I wanted to note that I would bet money that USA wanted to call this show Barely Legal before discovering that Larry Flynt wanted too much money to license out that name.