Friday, April 13, 2012

This is how you market a movie

Someone awesome at Lionsgate Films* found out that the ridiculous beard actor Wes Bentley sports in The Hungar Games has become a viral sensation, and even has its own facebook page. So they wisely had Wes film a short promo calling out his beard:   

Just wanted to take a moment to put out the Wes Bentley was awesome in American Beauty, and I am excited to see back in major motion pictures.

*If I was running Lionsgate Films my first act would be to fix grammar in the name by making it two words and added an apostrophe after the s.


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